The Creative Behind The Media

A woman with blonde hair taking a selfie with a camera in a living room, smiling, wearing a white polka dot blouse, holding a laptop, with a white couch and a small table with a reed diffuser in the background.

Hi, I'm Izzy, the founder of Behind The Media.

I create social-first photography and video for brands, PR agencies, and experiences, capturing everything from live events and activations to seasonal campaigns and lifestyle content.

My approach combines an editorial eye with an understanding of how content lives on social media. I'm drawn to the details, atmosphere and spontaneous moments that make every brand experience unique.

Working collaboratively with brands and creative teams, I create content that feels natural, considered, and true to the story behind each project.

A white textured ceramic vase on a shelf next to a black Canon camera with a neck strap on a white round surface.

A Creative Approach, With Purpose

I believe the strongest content comes from understanding the bigger picture.

Whether I'm capturing the energy of a live event, creating content for a brand campaign, or supporting a business with its social media presence, I approach every project with creativity, intention, and attention to detail.

I love working collaboratively with brands and creative teams, bringing their ideas to life through content that feels natural, relevant, and designed for the platforms where it will be shared.

From spontaneous behind-the-scenes moments to carefully considered visuals, I aim to create content that captures the feeling of an experience as much as the experience itself.

Beyond The Media

Creativity extends into so many areas of my life, and Behind The Media is part of a wider collection of projects built around storytelling.

From capturing candid wedding moments through Behind The Vows, to sharing my own renovation journey through Behind The Renovation, and creating lifestyle-led content through Behind The UGC, each project reflects a different side of my creative world.

While each has its own identity, they're all connected by the same passion for documenting real moments, creating meaningful content, and telling stories in a way that feels authentic.

A bride and groom kissing outside a historic stone building with stairs, the bride holding a bouquet of white flowers and wearing a white wedding dress, the groom in a dark suit with a boutonniere, and the bride's veil flowing behind her.
Elegant bathroom with a white bathtub, beige curtains, and a window with sheer curtains. Towels and toiletries are neatly arranged, with a small marble side table holding bath products.
A woman with a bun hairstyle is sitting on a bed, reading a book. She is wearing a brown sweater. The bed has white bedding. There is a woman’s leg partially visible in the foreground. On the wall above the bed, there is a framed black-and-white illustration of a heron bird, with wooden beams visible on the ceiling. To the left, a wall-mounted lamp and a shelf with a clock and a decorative item are visible.
A pool with clear water, a straw hat, a glass of red wine, a piece of paper, and a black hairbrush on the pool deck, which is made of concrete with some stone accents.